Croft LeBrun offers a wide range of marketing services for small to medium sized businesses. In particular, we help business owners who seek to develop product brands and reach their target markets.

From marketing materials and web sites to handling difficult media and press issues, Croft LeBrun aims to provide innovative yet sound advice and solutions at a cost that won't cripple your business.
We believe in becoming immersed in the culture of your business so that we can share your vision and talk the same language. Only then can do we offer solutions that will meet the challenges you face on a daily basis. We do not offer 'off-the-shelf' packages - each one is unique and bespoke.

Marketing, in a broad sense, seeks to position a product or service in a way that promises to fulfill a customer's needs, whether those needs are material, emotional or psychological. To be effective, marketing must demonstrate integrity and honesty. Unfulfilled promises lead to unhappy customers, disillusioned staff and, ultimately, to unprofitability.

'Customer-centric' is a term used to describe marketing and business initiatives that make the needs of the customer their focal point.

Customer-centric marketing has a vital role to play in any effective and forward-thinking organisation. The tougher the business environment, greater the competition or worse the outlook, the more critical it is to ensure that the organisation is properly aligned with, and understands, the needs and aspirations of its customers.
Centric marketing practices only work when they are adopted by staff and understood by customers. A company's values must be consistent throughout its business.
Croft LeBrun has developed a series of principles that work in virtually all businesses irrespective of sector or industry. These principles are proven and practical steps that can be applied immediately, not mere theorems.


Croft LeBrun can add value to your business in the following areas:-

  • Understand the sales process and what helps customers buy.
  • Turn staff and existing customers into your most effective ambassadors and salespeople.
  • Build a web site that will support your existing business model and increase profit.
  • Unlock the hidden goldmine of your company's brand [using a variety of archetyping techniques].
  • Manage staff and customer communications effectively and turn setbacks into opportunities.
  • Develop a marketing strategy that will improve sales and increase customer loyalty.
  • Produce marketing materials / winning adverts / key messages etc.
  • Train key staff in IT office and Internet skills.

To discuss how Croft LeBrun can help your business please make contact in the first instance by e-mail [click here].